James Ashoo

A Portfolio of Professional Work


About James

Previously a Marketing Manager, James is currently producing informative sports articles while searching for the next challenge. Born in Lincoln with an Iraqi heritage, James received a Distinction in Sports Business and Management (MSc) and a 2:1 in Marketing (BA Hons). Upon graduating, James joined Castore Sportswear as the company's marketing manager, regularly copy writing marketing material. Prior to graduating, James also undertook a placement on the Lincoln City Football Club media team; producing  numerous professional news articles. 


Product Descriptions Written by James Ashoo.


Curriculum Vitae

Castore Sportswear

  • Marketing Manager.

  • Produced creative copy across print, web and social.

  • Headed up the partnership division.

Sports Writer

  • Currently contributing to 'The Tennis Review' on the latest news, trends and updates within tennis.  

  • Use HTML format to produce eye-catching content. 

  • Both factual and opinionated content is produced; both feature well researched information prior to writing. 

Lincoln City FC

  • Wrote numerous professional articles on the Club's official website. 

  • Announced breaking news of the latest team signing. 

  • Transcribed live press conferences of the players and manager. 



University of Liverpool - Sports Business and Management (MSc) / 1st Class Distinction / 2018- 2019

  • Modules - Sports Operations and Events |Sports Marketing and Sponsorship| Strategic Organisation| Sports Economics and Analytics| Managing Finance | Sports Business in Practice| Sports Business in a Global Context | Leadership in Sport|

  • Dissertation thesis – ‘A Data Driven Approach to Cleaning up Tennis – How can a vulnerable sport be made purer?’ – Received 1st Class Distinction (80%)

Liverpool John Moore’s University - Marketing BA (Hons) /2:1 /2015- 2018

  • Modules – E-Business Marketing| Foundations of Marketing| Marketing Operations| Resource Management| Communicating the Brand| Retail Marketing| Study Skills| Research Methods| Social & Ethical Marketing| Consumer Buyer Behaviour| Advertising & Integrated behaviour | International Marketing|

  • Dissertation thesis – ‘How Important is Partnership Marketing in Relation to other Factors for Consumer Choice in Coffee Shops? – Exploring aspects of partnership in marketing.’

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