Setting up Castore's first brick-and-mortar shop.
James was tasked with the responsibility of setting up Castore's first brick-and-mortar shop in Chelsea, London.
October 2020
The window display prior to completing the shop floor.
October 202
The shop floor display.
October 2020
The shop floor display.
October 2020
Pop-up Shops - Castore Sportswear
Virgin Active Chiswick
July, 2019
To celebrate the partnership of VA X Castore, James hosted a pop-up event during the middle Saturday of Wimbledon to showcase Andy Murray's latest clothing sponsor.
Northern Lawn Tennis Club
September 2019
To celebrate coaches from Northern Lawn Tennis Club joining the Elite Ambassador Programme, James hosted a pop-up shop where club members were invited to try Castore products and receive a special discount should they wish to make a purchase.
Northern Lawn Tennis Club
September 2019
Here James can be seen running the pop-up shop event acting as a face of the Castore brand. James' responsibilities included: promoting the brand and taking sales.
RAC Golf Club Surrey
June 2019
James hosted a pop-up event held in the Royal Automobile Club in which all members were invited to speak with James about Castore's future plans and purchase products, should they wish to.